First Nations first

Sandy desert with dead tree under cloudy sky

Design for First Nations, design for all.

First Nations First as a design philosophy recognizes that First Nations peoples have unique histories, cultures, experiences, and often face systemic exclusion. By centring their needs from the very beginning — not as an afterthought — the resulting design processes, services, spaces, and systems tend to be more equitable, inclusive, and respectful for everyone, not just First Nations communities.

When we design for those most marginalized, we tend to create solutions that serve a much broader audience better.

First Nations first - the principles

  • You must listen... and learn.

    Listening is the first act of respect. Approach with humility, acknowledging that First Nations knowledge holders are the experts. Learning is ongoing, not a one-time briefing. Deep listening creates trust, reveals deeper context, and ensures that digital transformation responds to real needs, not assumptions or external agendas.

  • You must embed Indigenous worldviews and perspectives into your team.

    First Nations knowledge systems must shape the project's vision, strategy, and outcomes — not just be consulted. Embedding Indigenous perspectives means First Nations people stakeholders at all levels, involving them in governance, and ensuring their worldviews are reflected in how problems are understood and solutions are imagined.

  • You must build genuine, long-term relationships — not transactions.

    Relationships are the heart of working respectfully with First Nations peoples. Trust takes time and must be earned through consistency, reciprocity, and transparency. Quick, transactional engagement causes harm. Invest in building long-term partnerships that extend beyond the life of the project and centre community priorities at all times.

  • You must honour Country, culture, and community in your designs.

    Country is a living entity, not just land. Culture and community are deeply interconnected with technology, data, and systems. Honour them by designing with sensitivity to place, language, story, and cultural protocols. Solutions must grow from and strengthen these relationships, not abstract or extract from them.

  • You must design for self-determination and sovereignty.

    True transformation supports First Nations communities in setting their own digital priorities, owning their data, and shaping their futures. Self-determination means communities have authority, agency, and control, while sovereignty demands respect for cultural, intellectual, and territorial rights — both in digital environments and in governance structures.

  • You must move at the speed of trust, not the speed of technology.

    Trust takes time. Digital timelines often push for fast results, but true collaboration moves at the pace needed for consent, understanding, and relationship-building. Prioritising trust over speed ensures ethical outcomes and deeper, lasting impact — and avoids reinforcing colonial patterns of extraction and imposition.

  • You must measure success differently — through impact, not just outputs.

    Success isn’t just ticking off project milestones. It’s about strengthening community wellbeing, supporting self-determination, and enabling long-term capability. Measure progress by asking: whose goals are met? Who benefits? Are relationships stronger? Are communities empowered? Outputs alone cannot capture the full story of transformation.

  • You must involve First Nations people in all stages — from visioning to delivery to stewardship.

    Inclusion must happen from the very start, not after the strategy is set. First Nations people should lead ideation, co-create design, shape implementation, and steward the long-term maintenance and evolution of digital systems. Real co-creation honours expertise, shares power, and creates truly community-driven outcomes.

  • You must protect Indigenous Cultural and Intellectual Property (ICIP).

    Respect and protect Indigenous stories, knowledge, languages, designs, and data. These are living cultural treasures, not resources for open use. Always seek permission, attribute appropriately, and ensure communities retain ownership and control. Legal protections are important, but ethical respect must go beyond formal frameworks.

  • You must acknowledge and mitigate systemic biases built into technology.

    Many digital systems are built on Western assumptions, which can unintentionally perpetuate exclusion and harm. Recognise that bias is often "baked in" to algorithms, design practices, and data models. Mitigating bias means intentionally designing for cultural safety, inclusivity, and equity at every stage.

  • You must prioritise accessibility — culturally and digitally.

    Digital solutions must be usable and meaningful for all community members. This means designing for different languages, literacy levels, connectivity realities, and cultural preferences. Accessibility isn’t just technical; it’s cultural. Ensure that everyone — regardless of background or resources — can fully participate and benefit.

  • You must invest in building community capacity, not just delivering products.

    A true transformation leaves behind skills, confidence, and pathways — not just platforms. Invest in training, mentorships, internships, and leadership development. Build local capability so communities can maintain, grow, and adapt digital systems on their own terms, long after external partners step away.

  • You must create technology that lives with Country, not against it.

    Technology should enhance, not harm, relationships with the natural world. This means considering environmental impact, aligning digital solutions with sustainable practices, and respecting Country as a living system. Technology must support, not sever, people’s connection to land, spirit, and the rhythms of nature.

  • You must honour story as technology.

    Story is a sophisticated, living technology for transmitting knowledge, ethics, law, and history. Rather than replacing story with databases or platforms, digital transformation should elevate Indigenous storytelling traditions. Story is not just content; it is system design, and it must be treated with deep respect.

  • You must advocate inside your own organisation.

    Change doesn’t stop at the project boundary. Advocate within your own teams, organisations, and industries for First Nations rights, values, and leadership. Challenge internal systems that reinforce colonial norms. True allyship means using your influence to push for systemic change, not just project-level adjustments.

  • You must make space for dreaming.

    Dreaming is not a luxury; it is a vital part of Indigenous innovation. Make space for visioning, creativity, and future-building shaped by Indigenous imaginations. Dreaming allows for the emergence of solutions that are relational, regenerative, and life-affirming — not just efficient or scalable.

Maximise the success of Digital Transformation projects

while being part of the solution, with First Nations first.

Want to embed First Nations first to improve project outcomes?

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